Crocs Inc. Reports Fourth Quarter and Year End 2015 Financial Results


NIWOT, Colo., Feb. 29, 2016 (GLOBE NEWSWIRE) -- Crocs Inc. (NASDAQ:CROX) today reported financial results for the fourth quarter and year ended December 31, 2015. 

Fourth Quarter Highlights:

  • Revenue was $208.7 million, in-line with guidance. On a constant currency basis, revenue increased 7.0% compared to the prior year period.
  • Net loss attributable to common stockholders on a GAAP basis was $73.9 million or a loss of $1.01 per share.
  • Excluding certain charges not related to our core business, the company reported a non-GAAP adjusted net loss attributable to common shareholders of $52.9 million.

Full Year Highlights:

  • Revenue was $1,090.6 million.  On a constant currency basis revenue was down 1.9% compared to the prior year.
  • Net loss attributable to common stockholders on a GAAP basis was $98.0 million or a loss of $1.30 per share.
  • Excluding certain charges not related to our core business, non-GAAP adjusted net loss attributable to common shareholders was $40.1 million.

Gregg Ribatt, Chief Executive Officer, said: “We continue to make meaningful progress positioning our business for long-term sustainable success despite some near-term challenges. Revenue on a constant currency basis, excluding store closures and discontinued product lines, grew at 12.2% in the quarter compared with a year ago. Our overall results reflect the impact of higher clearance sales as we made the decision in the quarter to increase our promotional cadence, given the overall retail environment.  While we still face foreign exchange headwinds from the stronger U.S. Dollar and macroeconomic challenges, we are making progress in our transformation efforts.  I believe we are reaching an inflection point and we will see the benefits of our actions increasingly as 2016 progresses.”

Fourth Quarter Operating Results

In the fourth quarter of 2015, the company reported a GAAP net loss attributable to common stockholders of $73.9 million or $1.01 per share, compared with a net loss of $56.9 million or $0.70 per diluted share in the same quarter of the prior year.

As outlined in detail in the non-GAAP reconciliations set forth later in this press release, the company recorded $21.0 million of certain charges not related to our core business (of which $14.6 million were non-cash charges) in the fourth quarter of 2015 compared with $26.8 million in non-recurring and special charges (of which $15.3 million were non-cash charges) in the fourth quarter of 2014.  Excluding these items, the company reported on a comparable basis, non-GAAP adjusted net loss attributable to common shareholders of $52.9 million in the quarter versus non-GAAP adjusted net loss attributable to common shareholders of $30.0 million in the fourth quarter 2014.

Full Year 2015 Operating Results

For the full year, the company reported a GAAP net loss attributable to common stockholders of $98.0 million or $1.30 per diluted share, compared with a net loss attributable to common stockholders of $19.0 million or $0.22 per diluted share in 2014.

As outlined in detail in the non-GAAP reconciliations set forth later in this press release, the company recorded $57.9 million of certain charges not related to our core business (of which $24.5 million were non-cash charges) for the year ended 2015 compared with $69.0 million (of which $27.7 million were non-cash charges) for the year ended 2014. Excluding these items, the company reported on a comparable basis, non-GAAP adjusted net loss attributable to common shareholders of $40.1 million in the year versus non-GAAP adjusted net loss of $50.0 million in 2014.

Balance Sheet

Cash and cash equivalents at December 31, 2015 were $143.3 million compared with $267.5 million at December 31, 2014. The year-over-year change in cash and cash equivalents was primarily driven by the repurchase of 6.5 million shares for approximately $85.9 million.  Inventory was $168.2 million compared with $171.0 million at December 31, 2014.

Stock Repurchase

The company repurchased 918.0 thousand shares of common stock in the fourth quarter of 2015 at an average price of $10.86.  The company ended the quarter at 72.9 million common shares outstanding and fourth quarter weighted average shares outstanding was 73.5 million.

Financial Outlook

The company expects first quarter 2016 revenue in the $260 to $270 million range compared to $262.2 million last year.

Conference Call Information

A teleconference call to discuss fourth quarter 2015 results is scheduled for today, Monday, February 29, 2016, at 4:30 pm EST.  The call participation number is (888) 771-4371. A recording of the conference call will be available two hours after the completion of the call at (888) 843-7419. International participants can dial (847) 585-4405 to take part in the conference call and can access a replay of the call at (630) 652-3042. All of the above calls will require the input of the conference identification number 41827513. The call also will be streamed on the Crocs website, www.crocs.com.  An audio recording of the conference call will be available at www.crocs.com through March 29, 2016.

About Crocs, Inc.

Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to "Find Your Fun" in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 65 countries around the world.

Visit www.crocs.com for additional information.

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding prospects, investments in our business and outlook. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue; changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speaks as of February 29, 2016.  We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.


CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
($ thousands, except per share data)
             
  Three Months Ended
December 31,
 Year Ended
December 31,
  2015 2014 2015 2014
             
             
Revenues $ 208,678  $ 206,473  $ 1,090,630  $ 1,198,223 
Cost of sales   135,934    128,570    579,825    603,893 
Restructuring charges   -    1,373    -    3,985 
Gross profit   72,744    76,530    510,805    590,345 
Selling, general and administrative expenses   129,280    131,468    559,095    565,712 
Restructuring charges   1,274    6,637    8,728    20,532 
Asset impairment charges   7,771    2,997    15,306    8,827 
Income (loss) from operations   (65,581)   (64,572)   (72,324)   (4,726)
Foreign currency transaction loss, net   (701)   (607)   (3,332)   (4,885)
Interest income   215    360    967    1,664 
Interest expense   (319)   (121)   (969)   (806)
Other income, net   920    (184)   914    204 
Income (loss) before income taxes   (65,466)   (65,124)   (74,744)   (8,549)
Income tax benefit (expense)   (4,707)   12,030    (8,452)   3,623 
Net income (loss) $ (70,173) $ (53,094) $ (83,196) $ (4,926)
             
Dividends on Series A convertible preferred stock   (3,000)   (3,068)   (11,833)   (11,301)
Dividend equivalents on Series A convertible preferred shares related to redemption value accretion and beneficial conversion feature   (769)   (705)   (2,978)   (2,735)
Net income (loss) attributable to common stockholders $ (73,942) $ (56,867) $ (98,007) $ (18,962)
             
Net income (loss) per common share:            
Basic $ (1.01) $ (0.70) $ (1.30) $ (0.22)
Diluted $ (1.01) $ (0.70) $ (1.30) $ (0.22)


CROCS, INC. AND SUBSIDIARIES

RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
(UNAUDITED)

In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America (“U.S. GAAP”), we present “adjusted selling, general, and administrative expenses”, “adjusted cost of sales”, “adjusted net income (loss) attributable to common stockholders”, and “revenue adjusted for business model changes”, which are non-GAAP financial measures. Adjusted results exclude the impact of items that management believes affect the comparability or underlying business trends in our consolidated financial statements in the periods presented.

The metric “revenue adjusted for business model changes” is used by management to assess period-over-period change in the performance of our continuing operations as compared to the same quarter of the previous year.  This metric is calculated on a constant currency basis and removes the impact of store closures and eliminated product lines from prior period results.  We believe this metric is useful in analyzing business trends related to our ongoing operations by excluding products and locations that have been eliminated and by removing foreign currency translation adjustments, which can mask the underlying performance of the business.

We also present certain information related to our current period results of operations through “constant currency”, which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under U.S. GAAP. Constant currency represents current period results that have been restated using prior year average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

Management uses adjusted results to assist in comparing business trends from period to period on a consistent non-GAAP basis in communications with the Board, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures are useful to investors and other users of our consolidated financial statements as an additional tool for evaluating operating performance. We believe they also provide a useful baseline for analyzing trends in our operations. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with U.S. GAAP.


CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
(UNAUDITED - Continued)
             
  Three Months Ended December 31, Year Ended December 31,
  2015 2014 2015 2014
             
  (in thousands)
Selling, general and administrative expenses reconciliation:            
GAAP selling, general and administrative expenses $ 129,280  $ 131,468  $ 559,095  $ 565,712 
ERP implementation and other contract termination fees (1)   (3,470)   (2,160)   (12,569)   (13,268)
Reorganization charges (2)   (4,265)   (3,175)   (8,391)   (8,872)
Legal settlements and disbursement (3)   (207)   (446)   (7,895)   (2,646)
Bad debt expense related to South Africa (4)   (613)   -    (613)   - 
Non-GAAP selling, general and administrative expenses $ 120,725  $ 125,687  $ 529,627  $ 540,926 
             
             
  Three Months Ended December 31, Year Ended December 31,
  2015 2014 2015 2014
             
  (in thousands)
Cost of sales reconciliation:            
GAAP cost of sales: $ 135,934  $ 128,570  $ 579,825  $ 603,893 
Inventory write-down (5)   (3,108)   (6,168)   (3,108)   (7,064)
Statutory audits (7)   -    -    (1,000)   - 
Reorganization charges (2)   -    (3,891)   -    (3,806)
Contract termination fees (1)   (324)   -    (324)   - 
Non-GAAP cost of sales $ 132,502  $ 118,511  $ 575,393  $ 593,023 
             
             
  Three Months Ended December 31, Year Ended December 31,
  2015 2014 2015 2014
             
  (in thousands)
Net loss attributable to common stockholders reconciliation:            
GAAP net loss attributable to common stockholders reconciliation: $ (73,942) $ (56,867) $ (98,007) $ (18,962)
Impairment charges related to South Africa (4)   5,747    -    5,747    - 
ERP implementation and other contract termination fees (1)   3,794    2,160    12,893    13,268 
Reorganization charges (2)   4,265    7,066    8,391    12,678 
Inventory write-down (5)   3,108    6,168    3,108    7,064 
Retail asset impairment charges (6)   2,024    2,997    9,559    8,827 
Restructuring charges (2)   1,274    8,010    8,728    24,517 
Legal settlements and disbursement (3)   207    446    7,895    2,646 
Statutory audits (7)   -    -    1,000    - 
Bad debt expense related to South Africa (4)   613    -    613    - 
             
Non-GAAP net loss attributable to common stockholders $ (52,910) $ (30,020) $ (40,073) $ 50,038 
                     
 
(1)  This represents operating expenses related to the implementation of our new enterprise resource planning ("ERP") system and the termination of certain IT contracts for better alignment with strategic initiatives as well as fees associated with the termination of certain royalty and other contracts.
(2)  This relates to severance expenses, bonuses, store closure costs, consulting fees and other expenses related to recent restructuring and reorganization activities and our investment agreement with Blackstone.
(3)  Expenses in 2015 relate primarily to legal expenses for matters surrounding disbursements to invalid vendors and California wage settlements. Expenses in 2014 relate primarily to other legal settlements.
(4)  Certain bad debt and impairment expenses were incurred in 2015 relating to the planned sale of operations in South Africa.
(5)  This relates to a write-off of obsolete inventory with a market value lower than cost. During the three months and year ended December 31, 2015, the inventory write-down charge recorded related to the planned sale of operations in the South Africa.
(6)  This represents retail asset impairment charges for certain underperforming locations in our Americas, Asia Pacific and Europe segments.
(7)  This represents an estimated liability associated with a prior period audit by U.S. Customs and Border Protections.


CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
(UNAUDITED)
        
 Three Months Ended
December 31,
 Year Ended
December 31,
        
 (in thousands)
GAAP revenues, for the period ended December 31, 2014$ 206,473   $ 1,198,223  
Less: constant currency adjustment (1)  (12,360)    (87,661) 
Less: decrease associated with store closures  (5,813)    (34,894) 
Less: decrease associated with eliminated product lines  (2,368)    (11,921) 
        
Non-GAAP revenues, adjusted for business model changes$ 185,932   $ 1,063,747  
        
GAAP revenues, for the period ended December 31, 2015$ 208,678   $ 1,090,630  
        
Percentage change  12.2 %   2.5 %
        
        
 Three Months Ended
December 31,
 Year Ended
December 31,
        
 (in thousands) 
GAAP revenues, for the period ended December 31, 2013$ 228,673   $ 1,192,680  
Less: constant currency adjustment (1)  (10,506)    (15,612) 
Less: decrease associated with store closures  (5,218)    (22,027) 
Less: decrease associated with eliminated product lines  (2,750)    (15,483) 
        
Non-GAAP revenues, adjusted for business model changes$ 210,199   $ 1,139,558  
        
GAAP revenues, for the period ended December 31, 2014$ 206,473   $ 1,198,223  
        
Percentage change  (1.8)%   5.1 %
            
(1) Constant currency is a non-GAAP measure utilized by management in which current period results have been restated using prior year average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends by excluding the impact of foreign currency exchange rate fluctuations.

 

CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
($ thousands, except number of shares)
       
  December 31, 2015 December 31, 2014
ASSETS      
Current assets:      
Cash and cash equivalents $ 143,341  $ 267,512 
Accounts receivable, net of allowances of $49,364 and $32,392, respectively   83,616    101,217 
Inventories   168,192    171,012 
Deferred tax assets, net   -    4,190 
Income tax receivable   10,233    9,332 
Other receivables   14,233    11,989 
Prepaid expenses and other assets   26,334    30,156 
Total current assets   445,949    595,408 
Property and equipment, net   49,490    68,288 
Intangible assets, net   82,297    97,337 
Goodwill   1,973    2,044 
Deferred tax assets, net   6,608    17,886 
Other assets   21,703    25,968 
Total assets $ 608,020  $ 806,931 
LIABILITIES AND STOCKHOLDERS’ EQUITY      
Current liabilities:      
Accounts payable $ 63,336  $ 42,923 
Accrued expenses and other liabilities   91,835    80,216 
Deferred tax liabilities, net   -    11,869 
Accrued restructuring   738    4,511 
Income taxes payable   6,416    9,078 
Current portion of long-term borrowings and capital lease obligations   4,772    5,288 
Total current liabilities   167,097    153,885 
Long-term income tax payable   4,547    8,843 
Long-term borrowings and capital lease obligations   1,627    6,381 
Long-term accrued restructuring   230    348 
Other liabilities   12,890    12,277 
Total liabilities   186,391    181,734 
Commitments and contingencies      
Series A convertible preferred stock, par value $0.001 per share, 1,000,000 shares authorized, 200,000 shares issued and outstanding, redemption amount and liquidation preference of $203,000 and $203,067 as of December 31, 2015 and December 31, 2014, respectively   175,657    172,679 
       
Stockholders’ equity:      
Preferred stock, par value $0.001 per share, 4,000,000 shares authorized, none outstanding   -    - 
Common stock, par value $0.001 per share, 250,000,000 shares authorized, 93,101,007 and  72,851,418 shares issued and outstanding, respectively, as of December 31, 2015 and 92,325,201 and 78,516,566 shares issued and outstanding, respectively, as of December 31, 2014   94    92 
Treasury stock, at cost, 20,249,589 and 13,808,635 shares as of December 31, 2015 and December 31, 2014, respectively   (283,913)   (200,424)
Additional paid-in capital   353,241    345,732 
Retained earnings   227,463    325,470 
Accumulated other comprehensive loss   (50,913)   (18,352)
Total stockholders’ equity   245,972    452,518 
Total liabilities, commitments and contingencies and stockholders’ equity $ 608,020  $ 806,931 


The following tables summarize our total revenue by channel for the three and twelve months ended December 31, 2015 and 2014:

                   
  Three Months Ended
December 31,
 Change  Constant Currency Change (1) 
  2015 2014 $ %  $ % 
                   
  (in thousands) 
Wholesale:                  
Americas $35,581 $39,628 $ (4,047)  (10.2)% $ (1,763)  (4.4)%
Asia Pacific  37,166  29,149   8,017   27.5     10,045   34.5  
Europe  17,412  21,514   (4,102)  (19.1)    (1,260)  (5.9) 
Other businesses  125  187   (62)  (33.2)    (112)  (59.9) 
Total wholesale  90,284  90,478   (194)  (0.2)    6,910   7.6  
Retail:                  
Americas  44,912  47,129   (2,217)  (4.7)    (1,761)  (3.7) 
Asia Pacific  28,703  29,852   (1,149)  (3.8)    850   2.8  
Europe  8,126  10,465   (2,339)  (22.4)    (849)  (8.1) 
Total retail  81,741  87,446   (5,705)  (6.5)    (1,760)  (2.0) 
E-commerce:                  
Americas  22,160  16,995   5,165   30.4     5,327   31.3  
Asia Pacific  10,412  7,467   2,945   39.4     3,405   45.6  
Europe  4,081  4,087   (6)  (0.1)    546   13.4  
Total e-commerce  36,653  28,549   8,104   28.4     9,278   32.5  
Total revenues $208,678 $206,473 $ 2,205   1.1 % $ 14,428   7.0 %
                   
                   
Revenues:                  
Americas $102,653 $103,752 $ (1,099)  (1.1)% $ 1,803   1.7 %
Asia Pacific  76,281  66,468   9,813   14.8     14,300   21.5  
Europe  29,619  36,066   (6,447)  (17.9)    (1,563)  (4.3) 
Total segment revenues  208,553  206,286   2,267   1.1     14,540   7.0  
Other businesses  125  187   (62)  (33.2)    (112)  (59.9) 
Total consolidated revenues $208,678 $206,473 $ 2,205   1.1 % $ 14,428   7.0 %
 
(1) Reflects year over year change as if the current period results were in “constant currency,” which is a non-GAAP financial measure. See “Use of Non-GAAP Financial Measures” above for more information.


  Year Ended
December 31,
 Change  Constant Currency Change (1) 
  2015 2014 $ %  $ % 
                   
  (in thousands) 
Wholesale:                  
Americas $210,887 $228,615 $ (17,728)  (7.8)% $ (10,241)  (4.5)%
Asia Pacific  255,897  290,610   (34,713)  (11.9)    (16,194)  (5.6) 
Europe  123,131  147,561   (24,430)  (16.6)    1,886   1.3  
Other businesses  1,096  794   302   38.0     194   24.4  
Total wholesale  591,011  667,580   (76,569)  (11.5)    (24,355)  (3.6) 
Retail:                  
Americas  197,306  206,053   (8,747)  (4.2)    (6,652)  (3.2) 
Asia Pacific  136,320  159,464   (23,144)  (14.5)    (11,552)  (7.2) 
Europe  44,873  60,309   (15,436)  (25.6)    (3,012)  (5.0) 
Total retail  378,499  425,826   (47,327)  (11.1)    (21,216)  (5.0) 
E-commerce:                  
Americas  68,017  55,247   12,770   23.1     13,434   24.3  
Asia Pacific  32,274  23,836   8,438   35.4     10,256   43.0  
Europe  20,829  25,734   (4,905)  (19.1)    (380)  (1.5) 
Total e-commerce  121,120  104,817   16,303   15.6     23,310   22.2  
Total revenues $1,090,630 $1,198,223 $ (107,593)  (9.0)% $ (22,261)  (1.9)%
                   
                   
Revenues:                  
Americas $476,210 $489,915 $ (13,705)  (2.8)% $ (3,459)  (0.7)%
Asia Pacific  424,491  473,910   (49,419)  (10.4)    (17,490)  (3.7) 
Europe  188,833  233,604   (44,771)  (19.2)    (1,506)  (0.6) 
Total segment revenues  1,089,534  1,197,429   (107,895)  (9.0)    (22,455)  (1.9) 
Other businesses  1,096  794   302   38.0     194   24.4  
Total consolidated revenues $1,090,630 $1,198,223 $ (107,593)  (9.0)% $ (22,261)  (1.9)%
 
(1) Reflects year over year change as if the current period results were in “constant currency,” which is a non-GAAP financial measure. See “Use of Non-GAAP Financial Measures” above for more information.

 

CROCS, INC. SUBSIDIARIES
RETAIL STORE COUNTS (UNAUDITED)
         
  September 30,
2015
 Opened Closed December 31,
2015
Company-operated retail locations        
Type        
Kiosk/store in store 98 2 2 98
Retail stores 279 5 9 275
Outlet stores 180 6 - 186
Total 557 13 11 559
Operating segment        
Americas 198 1 3 196
Asia Pacific 256 12 7 261
Europe 103 - 1 102
Total 557 13 11 559


  December 31,
2014
 Opened Closed December 31,
2015
Company-operated retail locations        
Type        
Kiosk/store in store 100 11 13 98
Retail stores 311 15 51 275
Outlet stores 174 16 4 186
Total 585 42 68 559
Operating segment        
Americas 210 4 18 196
Asia Pacific 258 36 33 261
Europe 117 2 17 102
Total 585 42 68 559


CROCS, INC. AND SUBSIDIARIES 
RETAIL 
(STORES ONLY) 
COMPARABLE STORE SALES 
(UNAUDITED) 
     
 Constant Currency (2) Constant Currency (2) 
 Three Months Ended Three Months Ended 
 December 31, 2015 December 31, 2014 
Comparable store sales (1)    
Americas(3.4)%(3.3)%
Asia Pacific4.8 %(2.5)%
Europe5.7 %1.1 %
Global0.1 %(2.4)%
     
     
     
     
 Constant Currency (2) Constant Currency (2) 
 Year Ended Year Ended 
 December 31, 2015 December 31, 2014 
Comparable store sales (1)    
Americas(3.2)%(4.4)%
Asia Pacific(4.5)%(4.7)%
Europe3.0 %0.7 %
Global(2.8)%(3.7)%
 
(1)  Comparable store status is determined on a monthly basis. Comparable store sales begin in the thirteenth month of a store’s operation. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure. Location closures in excess of three months are excluded until the thirteenth month post re-opening. Comparable store sales exclude the impact of our e-commerce channel revenues and are calculated on a currency neutral basis using historical quarterly average currency rates.
     
(2) Reflects quarter-over-quarter and year-over-year change as if the current period results were in “constant currency,” which is a non-GAAP financial measure. Constant currency is a measure utilized by management in which current period results have been restated using prior year average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends by excluding the impact of foreign currency exchange rate fluctuations. We do not suggest that investors should consider this non-GAAP measure in isolation from, or as a substitute for, financial information prepared in accordance with U.S. GAAP.


CROCS, INC. AND SUBSIDIARIES 
DIRECT TO CONSUMER 
(INCLUDES RETAIL AND E-COMMERCE) 
COMPARABLE STORE SALES 
(UNAUDITED) 
     
 Constant Currency (2) Constant Currency (2) 
 Three Months Ended Three Months Ended 
 December 31, 2015 December 31, 2014 
Comparable store sales (1)    
Americas6.3%(2.7)%
Asia Pacific15.2%10.1 %
Europe13.9%(5.4)%
Global9.8%0.5 %
     
     
     
 Constant Currency (2) Constant Currency (2) 
 Year Ended Year Ended 
 December 31, 2015 December 31, 2014 
Comparable store sales (1)    
Americas3.3%(3.8)%
Asia Pacific3.0%0.6 %
Europe7.8%(0.6)%
Global3.9%(1.9)%
     
(1)  This includes both e-commerce and retail comparable store sales. Comparable store status is determined on a monthly basis. Comparable store sales begin in the thirteenth month of a store’s operation. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure. Location closures in excess of three months are excluded until the thirteenth month post re-opening. E-commerce revenue is based on same site sales period over period. Comparable store sales and e-commerce channel revenues and are calculated on a currency neutral basis using historical quarterly average currency rates.
     
(2) Reflects quarter-over-quarter and year-over-year change as if the current period results were in “constant currency,” which is a non-GAAP financial measure. Constant currency is a measure utilized by management in which current period results have been restated using prior year average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends by excluding the impact of foreign currency exchange rate fluctuations. We do not suggest that investors should consider this non-GAAP measure in isolation from, or as a substitute for, financial information prepared in accordance with U.S. GAAP.
 

            

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